This report will focus on the marketing strategies implemented by the organization Harley Davidson. The American organization Harley Davidson was constituted in the early twentieth century by two partners namely William Harley and William Davidson. The markets for the motorcycle industry are expected to rise significantly and it is expected that by the year 2018 more than 126 million motorcycles and scooters will be sold annually.
The organization which is in consideration in this research study is Subways which is basically an American restaurant franchise that engages primarily into selling sub marine sandwiches and salads.
Marketing is a key tool that enables a business or an individual to elaborate on the importance of a service or a product. The key to successful marketing in making the customer want the product and creating the desire in the mind of the customer to buy.
