Sustainable Business Model For SME's In The Cosmetic Industry

The topic of research was to assess the Sustainable Business Model for SME's in the Cosmetic Industry. The research aimed to assess the models of business that can be used in the cosmetic industry to initiate sustainability. The research objectives were to identify what business model for SME's would be suitable and sustainable in the beauty industry context and develop tools and identify challenges that sustainable business model faces in the beauty industry. The study has been performed using the method of in-depth interviews for data collection and the thematic analysis method for analysing the data.